Interview By Sophy Robson & Isis Nicole
Your favorite singers favorite nail artist is most likely the mega-talented Naomi Yasuda, just ask Madonna. By way of Japan, the New York based manicurist reigns master of à la mode mani’s in the salon and on the runway. Check her credentials! Fresh from her Fashion Week takeover, Yasuda gives us the scoop on agencies, working with Alicia Keys, and SS14 nail trends. Hashtag, if you can make it in New York, you can make it anywhere, and babes, she’s everywhere!
Three essentials for fashion week?
Sleep, coffee, and party RSVP’s.
What’s the soundtrack to your life?
Late 90’s - early 2000 Hip-Hop!
Describe your most humble moment:
I am really thankful for every one of my clients and friends who have helped my career. When I moved to NY from Japan six years ago, I did not know anyone and I didn’t speak any English, so of course, I didn’t expect any of these amazing things to happen to my life. I was just a girl who did nails in the small salon.
I remember when I did Alicia Keys nails for Jay Z’s Empire State of Mind video shoot in Times Square. I cried tears of joy and gratitude!! It was the best day of my life.
Another time is when I got my pedicure done by Joan Rivers. I was on her T.V. show Fashion Police. It was just awesome!
What’s most rewarding about your career?
I did Madonna’s nail for her Superbowl performance. It was unforgettable. She has been my client since. I still cant believe that I’m doing her nails!
How did you end up with Streeters?
I didn’t have any agency before I went to Streeters, and it was really hard to manage and take care of all my clients. I was looking for a agency for long time. Last October, I met a hair stylist at photo-shoot who is represented by Streetes and he recommended me to go with them.
Do you prefer working in the salon or on shoots?
I love both! I really enjoy creating something beautiful with a team and I get to work with so many amazing artists stylists models, photographers, etc.. I get inspired by them a lot! Also it’s very important for me to work in the salon too. My clients are very diverse and I get to do so many different type of nail art! I usually have 5.6 clients a day. I have to be quick and it keeps me skilled. I know so many nail techs who can do nail art but can’t do basic manicure or vice versa. I think if you are a manicurist/nail artist you should be able to do everything, from simple mani to gel acrylic nails.
SS14 Nail Art trend(s):
Blue and Copper! [lLaughs.] Please don’t ask why, I just like them!
Do you like to get your own nails done, and if so by who?
I usually don’t do my nails. [Laughs.] Sometimes it’s embarrassing because everyone asks me to show my nails. Instead, I use my nails to show colors to client a lot.
How did you first get interested in nail art? You were one of the first to develop your own style so I would love to know!!